About Ethan

Hi, I’m Ethan Applen—a real estate advisor who believes buying or selling a home should feel exciting, empowering, and financially smart. I combine over 20 years of executive-level deal-making with a genuine passion for helping people make confident, informed real estate decisions.

My specialty is blending strategic financial insight with deep local knowledge of Studio City, the Hollywood Hills, and the surrounding Los Angeles communities. I’m here to help you see the bigger picture—whether you’re a first-time buyer, a growing family, or a savvy investor. I’ll guide you through every step of the process, making sure each decision aligns with your personal goals and your long-term financial well-being.

Before real estate, I spent two decades leading deals at startups and major entertainment studios, which taught me the art of negotiation, financial planning, and how to see opportunity where others don’t. I earned my MBA from USC, and I’ve called L.A. home for more than 20 years.

As a third-generation Southern Californian, I know the neighborhoods inside and out—and I genuinely love this city. I live in the Valley with my amazing wife and son, Alex. When we’re not checking out new restaurants or hiking local trails, I’m volunteering with his school and the Toluca Baseball League.

At the end of the day, my job isn’t just about properties—it’s about people. I care deeply about the clients I work with and the relationships we build. My approach is always honest, thoughtful, and backed by data. My goal? To help you move forward with clarity, confidence, and maybe even a little joy.

Let’s make your next move the right one—for your life and your future.